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A very special thanks to Sarah, an amazing journalist, for writing such a beautiful article about New York Cake Co. on Suite 101.com

I met Sarah a few years ago and soon learned her love for writing.  Not only does she love writing but is very well at it…. I read a few of her pieces and I immediately I fell in love with her pieces.  She has a way of captivating the reader.

Thanks Sarah!!

Please find the article below

New York Cake Company

Oct 7, 2010 Sarah McCabe

New York Cake Company - Theresa Francis

New York Cake Company –Theresa Francis
The New York Cake Company is an up-and-coming bakery and cake decorating business located in Valley Stream, New York.

Since the summer of 2009, the New York Cake Company has been creating cakes of all shapes and sizes for its delighted customers.

New York Cake Company: The Beginning

Theresa Francis, the designer, baker, and decorator of every New York Cake Company cake, has been baking since 1992. She first started decorating cakes in 2008.

It was in that year that she began taking professional baking courses at the Culinary Academy in Syosset, NY. As she explained in a September 2010 email interview, Theresa received a flier from the culinary school at just the right moment in her life. The thought of taking some baking classes was certainly appealing, and as she had a bit of spare time on her hands, there was little to stop her.

The New York Cake Company opened up shop in summer of 2009 in Valley Stream, New York. Ever since then, Theresa has been busy with birthdays, engagements, weddings, baby showers, and a host of other special events.

A Challenging Wedding Cake

Creating a beautiful and delicious cake is quite a challenge, especially when the cake is multi-tiered and requires transportation. Theresa’s most challenging cake was one she designed and baked for a wedding.

The full cake had four tiers, with a sixteen-inch bottom tier. At this point in Theresa’s burgeoning career, she had never had to bake and cover a cake so large. Fears of dropping such a large cake plagued her mind as she stared at the giant pans, but the whole baking, decorating, and transporting process “turned out great!” she said.

This most challenging cake also happened to be Theresa’s first wedding cake. With two tiers of vanilla and two of chocolate, cream and clover green coloring, and cascading bouquets of hydrangeas spiraling around the finished product, the cake successfully served 150 people.

Designing, Baking, and Decorating the Cakes

Some clients know Theresa personally, while others hear about her through word-of-mouth, or discover her on the internet. Once they contact her, she holds a consultation with them, either in person or through phone or email. As Theresa explained in her email interview, “Once I learn about the client/event, I can determine whether they are looking for something exotic or classic and clean.”

Soon thereafter, she sends the client a written proposal with a color sketch of the cake. Once the proposal is approved, Theresa begins the baking process. The decorations are made from a mixture of media such as buttercream, fondant, and gum-paste.

The baking and decorating must be done immediately before delivery, except for those creations made from gum-paste, which need time to dry. According to Theresa, she can make gum-paste decorations as far in advance as a couple of weeks.

The Business of Cakes

There was much excitement in April of 2010, when the New York Cake Company was featured on “A Taste of New York” on Time Warner Cable channel 35. With a Facebook group and blog, followed by the website launch in August of 2010, Theresa has made ample use of technology to promote her business.

In addition to running the company, Theresa now teaches baking and decorating classes herself. Having learned from such illustrious bakers and decorators as Toba GarrettNicholas Lodge, and Bronwen Weber, she has decided to share her skills and knowledge with other aspiring bakers. She also posts her perfected recipes on her website.

New York Cake Company Quality

New York Cake Company cakes are all made from scratch, and, though some might consider them too beautiful to eat, the taste and texture are temptations too great to resist. Moist and delicious, Theresa’s cake creations are culinary works of art in more ways than one.

Copyright Sarah McCabe. Contact the author to obtain permission for republication.
  • Challenging Wedding Cake - Theresa FrancisChallenging Wedding Cake – Theresa Francis
  • Wedding Cake - Theresa FrancisWedding Cake –Theresa Francis
  • Birthday Cake - Theresa FrancisBirthday Cake –Theresa Francis
  • Transporting a Cake - Theresa FrancisTransporting a Cake –Theresa Francis
  • New York Cake Company - Theresa FrancisNew York Cake Company – Theresa Francis
  • Challenging Wedding Cake - Theresa FrancisChallenging Wedding Cake – Theresa Francis
  • Wedding Cake - Theresa FrancisWedding Cake –Theresa Francis
  • Birthday Cake - Theresa FrancisBirthday Cake –Theresa Francis
  • Transporting a Cake - Theresa FrancisTransporting a Cake –Theresa Francis
  • New York Cake Company - Theresa FrancisNew York Cake Company – Theresa Francis
  • Challenging Wedding Cake - Theresa FrancisChallenging Wedding Cake – Theresa Francis
  • Wedding Cake - Theresa FrancisWedding Cake –Theresa Francis
  • Birthday Cake - Theresa FrancisBirthday Cake –Theresa Francis
What do you think about this article?

Read more at Suite101: New York Cake Company http://www.suite101.com/content/new-york-cake-company-a285755#ixzz1BGPqAh9O

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