An email comes my way from a curator asking for a sponsor for her Art Show at the very rustic Brooklyn art gallery, Invisible Dog. When I read the email I thought my opportunity to sponsor her event was over. I sent a simple email and to my surprise she was still looking for a sponsor! I was like “sure I’ll do it, the exposure would be good.” After talking with her I realized there would be about 250 people. Oh my goodness… what did I get myself into?! Firstly, I never sponsored an event before. Secondly, I’ve never prepared anything for 250 people. Something new… again!
I had another Birthday cake the Saturday before the eventso I put this “big deal” event on the back burner and almost wished I hadn’t accepted. Well I’ve already accepted and now I had to show up with my most gracious and delicious treats. I didn’t know who my audience would be so I was a little stumped as to what type of menu to create. I had a good talk with Melissa Murphy of the Sweet Melissa Patisserie and she helped me a lot. She scared me to bits saying that for 250 people I should average about 3 mini desserts per person, ok so the number of what I needed to make has tripled to 750!! Together we created a menu.
It’s Monday night, I’m leaving work with a menu and the number of 750 blasting in my head. How on earth will I create 750 desserts in one night? I go to the wholesalers and buy what I’ll need. I wanted to start on Monday night but opted to just organize my recipes and ingredients and do everything Tuesday night.
Tuesday night… ok tomorrow I need to be ready with 750 desserts… this is C R A Z Y, yet fun… Finally I had to opportunity to be very creative with my recipes and do whatever I wanted as it wasn’t an order that someone was paying for. When it’s an order I attempt doing what they want. But this was my deal and I could do whatever!! 🙂 I made the last run to the store for some extra things and got home around 10pm. All my excitement of making about 15 different things went out the window. I settled for making a large quantity of about 7 different items… Mini cupcakes – Chocolate with Caramel and Chocolate Buttercream. Mini Lemon Cupcakes with Lemon/Lavender Frosting (my invention!), Mini Caramel Tarts (part of an Australia recipe), Mini Orange/Chocolate Ganache Tarts with Apricot preserves, Gingersnaps filled with an Orange Creme and lastly Petit Fours. Petit Fours come with me everywhere – they are so amazing and they add color to anything that looks too dark. I had a lot of chocolate which I knew would give me a “dark” table so these Petit Fours were a bright popping orange.
Arrived about an hour before the event started… I was given a table under a bright spot light and it seems that New York Cake Co. wow’d Brooklyn, well the 100+ Brooklynites that showed up. What I did learn is a lot about Brooklyn and was given some amazing business options.
Thanks Opalnest and Invisible Dog – forever you will be in the history of New York Cake Co.